No matter how careful you are, sometimes things happen. Whether it’s contamination or spoilage, if you end up with a batch of beer that’s not fit for sale, it can be costly. If you catch the issue before the product leaves your brewery, you’re still out the cost of materials, production time, and lost sales. But if it makes it to store shelves? That’s when a product recall can really hit hard.
The good news is, you can protect yourself from these losses. Spoilage and contamination coverage can help you recover the costs of a bad batch. And if the product makes it out to consumers, recall coverage can help you manage the recall process, replace the product, and minimize the impact on your brand.
Small brewers rely a lot on word-of-mouth and loyal customers, so protecting your reputation during a recall is critical. You’ll need to work with both distributors and consumers to make sure you handle the situation professionally and keep those customers coming back for the next (better!) batch.